Business valuation is never straightforward – for any company. For startups with little or no revenue or profits and less-than-certain futures, valuation is intrinsically different. For mature, publicly listed businesses with steady revenues and earnings, normally it’s a matter of valuing them as a multiple of their earnings, but it’s a lot harder to value a new venture that may be years away from sales. If you are trying to raise capital for your start-up company, or you’re thinking of putting money into one, it’s important to determine the company’s worth. Startup valuations are largely determined based on qualitative attributes. Wondering what your Pre Money Valuation will be if a VC is interested? Because of the high level of risk and often little or no revenues, traditional quantitative valuation methods like P/E comparable or discounting free cash flows are of little use.